As instructional designers, we face a number of challenges when trying to meet the needs of the modern learner – short attention spans, time pressures, not to mention the desire for information at the point of need. In this new landscape, elearning is no longer a one-time intervention.
It’s time we take inspiration from the habit-forming psychology used by product designers to create courses with longevity. The Hook Model, created by Nir Eyal and popularised in his 2013 book, Hooked: How to Build Habit-Forming Products, could be just the solution the industry needs right now.
In this webinar we’ll:
- Explore what the Hook Model is, how it works, and the benefits it could bring to learning design
- Look at examples of the Model in action
- Discuss ways to incorporate the Model in your own digital learning projects.
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