From movies and music playlists to the online shopping basket, we’re used to providers personalising what they offer to us according to our likes, dislikes and past behaviours. One size no longer fits all in the consumer world - so why should our eLearning take a fixed approach?
Personalisation in eLearning creates better learner engagement, reduces seat time (saving organisations money) and improves performance - sounds like a bit of a no-brainer, right?
Here, we'll explore four key benefits of personalising your elearning - for your learners and your organisation.
The benefits of personalised learning content
The goal of your learning is always to improve employee and organisational performance - but what if you could reduce seat time at the same time too?
Personalised learning allows you to build easily deployed, scalable and contextualised learning experiences for any workforce scenario, with four key benefits:
1. Saves time
Personalised elearning reduces the time a learner spends in training by removing content that isn’t relevant. When learners spend less time going through the content they already know, we increase their speed to proficiency and reduce the training time and the associated costs. For example - by saving 10 minutes per 500 learners, you could save over 83 hours of learning time in total. No small amount.
2. Increases engagement
A learner is more likely to interact with and remember content that targets their current role, their projects or their area of work. When information is relevant and useful, a learner is more likely to pay attention to and interact with the experience on offer. If content is king, context is the castle and if it’s not relevant to the learner and their job, then they may not engage and the opportunity to learn will be wasted.
3. Increases motivation
An engaged learner is also likely to be a more motivated one, as they can connect learning to their own experiences. We can further increase motivation by acknowledging the fact that we all like to learn differently. Providing choice allows learners to become actively involved in the learning and development process - removing barriers to training and increasing motivation.
4. Improves knowledge retention
We’ve seen that content which is presented in a relevant context improves the learner’s motivation and engagement. It also improves the recall and retention of this knowledge over time. This is made possible because the context makes it easier for learners to draw mental connections, deepen their understanding and transfer knowledge back to the job - where it really matters.
So, as you can see, these four benefits drive the best outcomes for your business, by creating learning that is effective, efficient, relevant, and agile. So why have organisations not embraced personalised learning more broadly?
One of the main reasons is that we tend to focus on content and not users. Personalisation requires a user-first lens to learning design, and once we understand our learners, there are a number of approaches to creating a more personalised learning experience.
Want to explore more about personalised learning experiences?
We have four key approaches to personalising learning content, simply download the guide to discover what they are and how you can use them to make your learning more effective and efficient.
If you’d like to brainstorm how we can support you and your business then please get in touch today.
4 key approaches to personalised learning content
We'll unpack the 4 key personalisation strategies for elearning and how you can use them to make learning more efficient and effectiveREAD MORE