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The Power of Personalization: 4 reasons to ditch a one-size-fits-all approach

Blog posts | 11.10.2022

Kineo

Shaping the future of learning

From movies and music playlists to the online shopping basket, we’re used to providers personalizing what they offer to us according to our likes, dislikes and past behaviors. One size no longer fits all in the consumer world - so why should our eLearning take a fixed approach? 

Personalization in eLearning creates better learner engagement, reduces seat time (saving organizations money) and improves performance - sounds like a bit of a no-brainer, right? 

Here, we'll explore four key benefits of personalizing your elearning - for your learners and your organization.  

The benefits of personalized learning content 

The goal of your learning is always to improve employee and organizational performance - but what if you could reduce seat time at the same time too? 

Personalized learning allows you to build easily deployed, scalable and contextualized learning experiences for any workforce scenario, with four key benefits: 

1. Saves time 

Personalized elearning reduces the time a learner spends in training by removing content that isn’t relevant. When learners spend less time going through the content they already know, we increase their speed to proficiency and reduce the training time and the associated costs. For example - by saving 10 minutes per 500 learners, you could save over 83 hours of learning time in total. No small amount. 

2. Increases engagement 

A learner is more likely to interact with and remember content that targets their current role, their projects or their area of work. When information is relevant and useful, a learner is more likely to pay attention to and interact with the experience on offer. If content is king, context is the castle and if it’s not relevant to the learner and their job, then they may not engage and the opportunity to learn will be wasted. 

3. Increases motivation 

An engaged learner is also likely to be a more motivated one, as they can connect learning to their own experiences. We can further increase motivation by acknowledging the fact that we all like to learn differently. Providing choice allows learners to become actively involved in the learning and development process - removing barriers to training and increasing motivation. 

4. Improves knowledge retention 

We’ve seen that content which is presented in a relevant context improves the learner’s motivation and engagement. It also improves the recall and retention of this knowledge over time. This is made possible because the context makes it easier for learners to draw mental connections, deepen their understanding and transfer knowledge back to the job - where it really matters. 

So, as you can see, these four benefits drive the best outcomes for your business, by creating learning that is effective, efficient, relevant, and agile. So why have organizations not embraced personalized learning more broadly?

One of the main reasons is that we tend to focus on content and not users. Personalization requires a user-first lens to learning design, and once we understand our learners, there are a number of approaches to creating a more personalized learning experience. 

Want to explore more about personalized learning experiences? 

We have four key approaches to personalizing learning content, simply download the guide to discover what they are and how you can use them to make your learning more effective and efficient.

If you’d like to brainstorm how we can support you and your business then please get in touch today. 

Kineo

Shaping the future of learning


Kineo helps the world’s leading businesses improve performance through learning and technology. We’re proud of our reputation for being flexible and innovative, and of our award-winning work with clients across the world.

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