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Kineo Conversations: How a customer education curriculum launched a new brand to market

Webinars | 27.04.2022

With operations in 40 countries, Cytiva’s core aim is to help bring life-changing therapies to patients through the introduction of innovative new technologies in the life sciences market. 

Learn how Cytiva supported the launch of their new brand with customer education program, resulting in: 

  • 60 total available courses 
  • 5,000+ external learners 
  • 60% new contacts

Following an acquisition in 2020, the new Cytiva brand was launched to the market with a clear objective that it would help accelerate growth and innovation in the biological therapies sector. Facing the challenge of the new brand emerging in the throes of a global pandemic, how did Cytiva position themselves within the market in order to drive awareness, adoption and trust? 

Cytiva developed a leading customer training program to boost brand awareness and enable learners to gain a better understanding of key biopharmaceutical research and development processes. In doing so Cytiva were able to quickly establish themselves in the market and are now well-known for their innovative products but also for their high-quality technical training. 

We’re joined by Global Customer Digital Learning Lead at Cytiva, Nicola Gane, for our next Kineo Conversation! 

Watch the webinar as we discuss: 

  • Why have a customer training program? The benefits you know about, and some you might not 
  • Knowing your audience – how to design learning content with your customer in mind 
  • Marketing your training – how to take your customer education program and turn it into a brand asset 

Ready to take a data-driven approach to learning? 

Discover how we can help you create better learning experiences. Drop us a line to book a free consultation with one of our learning experts.  

Your speakers are

As Head of Customer Solutions, Andy leads the Kineo EMEA sales team and brings a 20-year industry track record of Learning Technology expertise. Andy is passionate about driving exceptional customer service and develops close partnerships with clients, ensuring they achieve success not only for standalone projects but long-term strategic goals. Andy also plays a key role in consulting on projects and account relationships across Kineo, is regularly featured on our podcasts, and is a sought after speaker at industry events.
Having worked in the learning technology industry for over 20 years, Emily is an experienced and talented Learning Consultant. Providing learning consultancy to clients and internal teams, Emily conducts learner and needs based analysis, as well as advising and designing creative solutions for digital, blended and campaign-based projects. She also delivers capability training on learning design and its effective implementation.
35 year veteran in the life science industry with experience in R&D, applications support, marketing, product management and marketing operations. Producing and delivering training material for scientists has been a constant part of Nicola’s roles throughout those years. Her latest role developing the customer digital education program for Cytiva brings together her marketing and training experience.